Tuesday, March 17, 2015


Hubris. It's gets the best of many. In a stunning marketing gaff perhaps on par with Coca-cola's ill-fated New Coke blunder, CEO Howard Schultz of Starbucks has forgotten that he is in the brewed coffee-to-go business.

The demographic reality of Americans contradicts foolish men like Howard Shultz. According to a work built on U.S. Census Bureau data and published by the Pew Center, in 2010, 15% of all new marriages happened between spouses of a different race or ethnicity from one another, which is more than double the 1980 figure (6.7%). In 2010, the share of intermarriages reached an all-time high of 8.4%. Compare that to 3.2% in 1980.  

In 1960, white-black marriages amounted to only 1.7% of all black same-race marriages, but in 2010, such marriages amounted to 12%. Telling, in 2010, almost one of every four black men married someone who wasn't black. If that doesn't signal black acceptance by others, what does?

More than four-in-ten Americans (43%) believe inter-racial marriage is beneficial for all Americans. Nearly two-thirds of Americans (63%) are good with anyone in their family marrying outside their race or ethnicity. As it is, more than one-third of Americans (35%) say that someone of their family has married someone of another race. 

If Shultz walked his foolish talk, he would strive to reduce the price of a cup of coffee he is willing to accept by becoming more efficient. Also, if Shultz were to become a man of action instead of a man of blather, Shultz would focus on opening all new Starbucks stores primarily in minority-concentrated neighborhoods.

At day's end, corporate America needs to get out of the public opinion making business. It's quite a lowly tactic of style over substance when firms must rely on pandering to Social Justice Warriors in effort to win sales. 

The last time I checked, the two-term president of the United States and leader of the free world, Barack Obama, had a black dad and a white mom. Racism died years ago. The only ones desperate to keep racism alive are poverty pimps, politicians and hubris-suffering CEOs.

No comments:

Post a Comment