Monday, November 9, 2015


“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?” ~ Tim Cook, CEO Apple Computer, Inc.

Of course Tim Cook said this only days away from the Christmas holiday shopping season likely in hopes of increasing sales of Apple Computer iPads and iPhones. However, can anyone play Assassin's Creed or Fallout 4 on an iPad?

Tim Cook seems to lack vision. Tim Cook might have joined the pantheon of bad claims about products.
  • "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." -- William Orton, President, Western Union, 1876
  • "The Americans have need of the telephone, but we do not. We have plenty of messenger boys." -- Sir William Preece, chief engineer of the British Post Office, 1876.
  • "The wireless music box [radio] has no imaginable commercial value. Who would pay for a message sent to nobody in particular?" -- David Sarnoff, circa 1920
  • "Who the hell wants to hear actors talk?" -- H. M. Warner, Warner Brothers, 1927.
  • "We don't like their sound, and guitar music is on the way out." -- Decca Recording Co. rejecting the Beatles, 1962.
  • "With over 50 foreign cars already on sale here, the Japanese auto industry isn't likely to carve out a big slice of the U.S. market." -- Business Week, August 2, 1968.
  • "There is no reason anyone would want a computer in their home." -- Ken Olson, founder of Digital Equipment Corp., 1977.
  • "There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get." -- Steve Ballmer, CEO, Microsoft, 2007

And now I give you the future.

Smartphones and tablets will seem quaint in 10 years.

The future is bigger screens much bigger screens. Screens will become detached from CPUs. Screens will pop up everywhere. Through NFC, anyone will have access those bigger screens.

The future also is roll up screens that people put in their pockets. Again, screens will be fully detached from the CPU device. Control will be through your hand gestures and your voice.

The CPU device will act more like a key, a FOB for the cloud-based, wireless, accessible everywhere Internet. Your CPU FOB will have little more than your ID info and comm support.

All of your data will be accessed either from the cloud or from your own home storage.

Social media will be dead in 10 years too.

The future is mediated advertising where you will have a virtual assistant with artificial intelligence who will negotiate deals for you watch and hear sales pitches made exactly for you.

Selfie narcissism likely will come to an end once today's young and future adults discover they have harmed their careers. Without the selfie narcissism, there is little reason for social media. 

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